Discover MacMan | Our Story & History
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Family owned and locally operated.​

 

Founded in 1993.

 

Our employees are members of our community.


"​Thank you for supporting us so we can continue to support you!" - The Crew

"Our business grows through you, if you had a positive experience please tell your friends, if not, please tell me." - Mike Ohren

Our
History

Our founder, Michael Ohren, and president, Julie Ohren, incorporated MacMan in late December 1993 and opened for business on January 3, 1994, after careful planning in their basement. The first office was small, about 12' by 20' off of West Clairemont in Eau Claire, WI. Prior to this, Mike was a certified Apple tech working at ComputerLand in Eau Claire, WI.​ "I traveled from La Crosse to Hayward and from Wausau to Hudson. I remember having a pager so clients could get ahold of me. ​I remember it well, taking out a small business loan against my truck. I never thought it would grow into what it is today, I was just going to be a Mac consultant." - Mike 

In the beginning, the business was focused primarily on supporting the printing and newspaper industries. Macs were the tools of choice for the graphic industry. During that first year, Mike was on the road a lot. Traveling from La Crosse to Hayward and from Wausau to Hudson fixing Macs, printers, and supporting Mac users. "It seemed like I was never in my office, so I moved the office into my home."

 

1995 - Mike had hair and Tianna started to learn computers.

Grand opening at the Hillcrest location. Over time, the business grew and Mike was doing more repairs and support for businesses and consumers. "I didn't have a storefront, so customers would drop off their computers on my doorstep. My living room was full of computers to service. Many of these customers are still customers today." - Mike

In 1996 while 2-year-old Tianna, Mike and Julie's daughter, was learning how to operate a Mac, Mike and Julie had a son Nicholas and Mike lost his office to his son! "I built an office and workshop in the basement to do repairs and support calls. I spent most of my time onsite working with customers, so my office hours were mainly at night." - Mike. This was also the timeframe when Apple authorized MacMan to sell Apple peripherals. Shortly thereafter MacMan became an Apple Authorized Value Added Reseller. With the increasing number of service needs, Mike reached out to Ken for help. Ken was a great help in the early days. 

It was about 1997 when the business moved into a small office suite at Heritage Plaza in Eau Claire. This allowed for Mike to hire employees, and it allowed for more room to service more Macs. It was in the Heritage office where MacMan became an Apple Specialist. After an expansion at this location, MacMan gained a small showroom to display Macintosh computers. "The iMac was a big hit!" - Mike

After six years at the plaza, MacMan moved to Altoona and opened an office on Hillcrest. This is where MacMan was able to have a larger service area and a small showroom. After six years this location was not enough, they needed more space. Later in 2009, MacMan moved to the Shoppes at Oakwood which is their current location.

It was in 2008 when MacMan first started providing Digital Signage solutions. "The move in 2009 gave us a platform and the space to display multiple signage solutions." Mike spent 6 years serving on the Digital Signage Advisory Counsel for the world's largest distributor, Ingram Micro. 

In 2017, Mike formed a business relationship with Jeff Van Duyn of Atmosphere North America and became the exclusive distributor of atmosphere-Healthcare and atmosphere-Hospitality for North America.

In 2020, during the COVID-19 Pandemic, MacMan was there to support Apple users and did not shut down. Several customers from Minnesota traveled to Eau Claire to have their Apple devices serviced. 

In January 2024, MacMan was appointed the authorized distributor for Atmosphere365 in the United States, following the cessation of Atmosphere North America's representation of Atmosphere Media of Germany.

In January 2025, MacMan signed on with Cellcom, a Green Bay Wisconsin based company, as a cellular phone and service provider. 

"Our business grows through you, if you had a positive experience please tell your friends, if not, please tell me." - Mike Ohren

1995 - Mike had hair and Tianna started to learn computers.

MacMan Opening

Grand opening at the Hillcrest location.

MacMan Store

Current location

4677 Keystone Xing

Eau Claire, WI 54701

MacMan Eau Claire Location In-Store Image

31 Years & Moving Forward

Celebrating 31 years in business. We're thrilled to move forward and share this significant milestone with you. As part of our festivities, we invite you to join our exciting sweepstakes, adding an extra layer of joy to the celebration. Reflecting on the past and embracing the present highlights the remarkable advancements in technology. As a small business, we take pride in our adaptability, especially in providing top-notch support for Apple products. Participate in our sweepstakes as we commemorate our journey and look ahead to even more years of success and innovation.

Did you know: MacMan, Inc. not only proudly holds the the title of Apple Authorized Service Provider within a 60-mile radius of Eau Claire and 81 miles of Hudson but also serves as Apple's direct dispatch provider for onsite warranty repairs within a 100-mile radius of Eau Claire. This includes prominent cities like Minneapolis, Rochester, and Wausau.

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Apple Authorized Excellence

When you shop at MacMan, you can shop with confidence knowing that we are an Apple Authorized Reseller and Service Provider. Our team is knowledgeable and dedicated to providing the highest level of customer service, ensuring you have a seamless shopping experience from start to finish.

Success: 

I love to hear success stories. Here is a special one. Thank you Josie for sharing and endorsing MacMan. Best of luck with your career. - Mike Ohren

What our customers are saying: 

"Extremely friendly and very confident, helpful beyond measure. I highly recommend if you have a computer related question they will either tell you or find out for you. Very friendly atmosphere."

- Erin

"Brought my iPhone 8 in to investigate a battery issue. Tech looked it up, confirmed it was under a factory authorized repair and fixed in within an hour. Awesome"

- Brian

"Performed a quick system/PC reboot to fix problem at no cost (may not have been under warranty). Were friendly and understanding."

- Michael

"Got my MacBook Pro repaired here for a competitive price. They were able to get the job done quick and everyone was friendly."

- Jordyn

At WOGO Radio, we've been broadcasting local high school sports in Chippewa Falls for decades, with a commitment to bring the joy of prep sports to our community as we cover Chi-Hi and McDonell athletics. As technology has grown and shifted, we realized the need to "up our game," by adding live streaming video to our radio coverage.

 

Our commitment is to provide the highest-quality broadcast possible, so that fans who are unable to attend can still feel like they were at the venue right along with us! As we explored video streaming possibilities, we found what we believed to be a strong option: using iPhones and an iPad, along with the Switcher Studio app. We believed this would provide us with a very versatile and portable setup for home and road contests, but also a high resolution, visually engaging, multi-angle broadcast that was a significant step above the live video streams typically seen in high school sports.

 

As newcomers to live streaming video, the implementation of this plan was a bit daunting. And that's where we owe a huge debt of gratitude to Mike and the crew at MacMan in Eau Claire. 

 

Knowing that we would be investing significantly in equipment, as well as additional onsite personnel, we asked MacMan if they would be willing to partner with us on a test run, to see if this video solution would work as we hoped. Not only did they agree, but throughout the entire testing process, it was abundantly clear that Mike and his team were truly invested in our success: it was more than just an opportunity for a sale - they were genuinely interested in what we were trying to do, and worked incredibly hard behind the scenes to test out gear and help us find solutions that met (and exceeded) our goals. 

 

When it came time to purchase our own equipment, Mike went above and beyond, researching every aspect of what we would need for home and road games, from the iPhones and iPad, to high-quality and highly portable tripods, battery packs to hold out through overtime games and doubleheaders, and even braided charging cables that can withstand the constant packing and unpacking that is covering high school sports.

 

The implementation of our live video stream has been very rewarding: along with a beautiful, high-resolution main shot, we have cameras at court/field level for alternate angles, announcer shots of our play-by-play crew, a dugout "smile cam" for in-game player reactions during baseball and softball, and a wealth of possibilities ahead. Broadcasting live on YouTube and Facebook, our platform has continued to grow, and we have received rave reviews from players' families, our sponsors, the coaches, school administration, the student-athletes themselves, and our community at large. Several of our playoff basketball broadcasts were viewed thousands of times, and we expect those numbers to continue to grow steadily, in every sport.

 

We continue to learn and build with every broadcast, and never could have started this journey so successfully without MacMan. We cannot recommend them enough, and are deeply grateful for their support, expertise, and commitment to this community! 

 

- Caleb Svendsen

WOGO Radio/WOGO Sports

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MacMan, Inc.

4677 Keystone Xing

Eau Claire, WI 54701

(715) 834-7074

Making technology easy by connecting the dots.

Connecting the Dots at Mac Man

Apple sales, service, and support since 1994.

Hospitality

 M - F  9:30a to 6p  |  Saturday - 9:30a - 2p  |  Sunday - Closed  |  (715) 834-7074

COPYRIGHT© 2022 MACMAN, INC. ALL RIGHTS RESERVED. MACMAN, INC. IS NOT RESPONSIBLE FOR INCORRECT PRICING, PHOTOGRAPHIC, TYPOGRAPHIC OR SYSTEM ERRORS. Apple, Mac, iPad, iPhone, Air Tag, AirPods, Apple TV, iMac, MacBook Pro, MacBook Air are registered trademarks of Apple, Inc. ​

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