Digital Marketing & Management Options

Ad design & insertion on platforms like Facebook, Instagram & Messenger.

 

Reach approximately 15k viewers per month for about $1 per day!

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Social media campaign strategy and reputation management for top platforms like Facebook, Instagram, Google & Yelp.

Do you have control of your brand across social media 

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Email & blog campaign strategy, social media and reputation management for Facebook, Instagram, Yelp, & more!

Extend your reach by choosing our advanced digital marketing services. 

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Digital Advertising

What is digital advertising?

 

Digital advertising is the most cost effective form of advertising available! Here’s how it works: we use Facebook Ads to push your content to all platforms owned by Facebook, including Instagram and Messenger. Your ads will appear on desktop and mobile apps, targeted to your specifications. We can highlight by radius or zip code, target residents and tourists, or even drop pins across America for eCommerce needs. Every ad features a Call to Action button that can drive phone calls and web traffic, or even give directions for those in the area.

 

Why does my business need digital advertising?

 

You can spend several thousand dollars on a mailer campaign and reach several thousand people - but with digital advertising you can reach many more thousands of people for a fraction of the cost! Facebook Ads reach about 1,000 people for every $2 spent and with Call to Action on every ad, it’s easy for people to simply click the link for more information via your website, get directions or to go directly to your online store.

How does digital advertising work?

 

Digital advertising packages start at $299 per month but can be customized for your own needs! We will take a small Admin fee and the rest will be applied directly to your ad budget!

 

What does a package include?

 

Strategy consultation - We will work with you to choose the right campaign and targeting strategy for your needs.

Ad design - We will then design your ads, optimized for better algorithm performance. 

A/B testing - Next, we will test several different images / designs alongside each other for maximum performance!

Targeting - We will use your targeting strategy to reach your target market and beyond.

Ad Budget - (75%) of your monthly fee will go directly to your ad budget.

Monthly updates - We will change out your ad up to once per month, suited to your business schedule.

Analytics consultation - We will discuss performance metrics and what this means for your business!

 

YES - digital ad packages CAN be added to active subscription packages in ADDITION to your $1/day Awareness Ad!

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Compared to other forms of advertising, digital advertising is the most cost effective form of advertising available. 

Content Creation

Web and mobile users prefer creative visual content. It’s a more attractive and engaging form of communications. 

 

We can create relevant content to share across multiple web platforms, devices, and social channels.

 

Great content will compels people to stop, look, listen, and more importantly, respond to your ad.

Our content creation bundle include ads and videos for Facebook, Twitter, Google my Business, YouTube and even Digital Signs. Use this content with your Advertising subscription. 

Digital Advertising Pricing

Advertise

*per month, does not include setup.

*includes Admin fee​ and advertising cost.

Platforms

  • Facebook Social Icon
  • facebook-chat-logo-png-19
  • Instagram Social Icon

Campaigns

  • Promotions

  • Branding

  • Education & Awareness

  • Engagement

  • Reputation

Package

  • Targeting strategy

  • Original content

  • Monthly updates

  • Ad & graphic design

  • Site visits & photo sessions

  • Point of contact

  • Metrics analysis

Content Creations

Includes graphic content ads and videos.

Price is based on amount of content produced.

Content can be used across multiple platforms including digital signs.

Platforms

  • Facebook Social Icon
  • Twitter Social Icon
  • Google-My-Bz-New
  • YouTube Social  Icon

Campaigns

  • Promotions

  • Social Media Branding

  • Social Media Education & Awareness

  • Social Media Engagement

  • Reputation

Advertising Setup - Platforms & Campaigns

Setup fee is based on the number of platforms and amount of advertising requested.

Other Services 

$TBD* 

*contact us for a quote on other services

*price is dependent on size of project

Campaigns

  • Consultation & Training

  • eCommerce Gateway & site design

  • Web Design

  • Photography & Video Production

Classes*

  • Social Media & Web Analytics

  • iPhone Photography

  • Campaign Strategy for Digital Media

  • Social Media Content Design & Creation

*included in subscription packages

Social Media Management

What is Social Media Management?

 

Every business needs a social media presence, so they say. But why? If you’ve been managing your own social media and reputation, you’ve probably learned how much time it takes to maintain your reputation and keep your audience engaged - let alone the time it takes to grow your presence. How can the effort possibly be worth the return?

 

The short answer is that it’s not! Social Media Management is about freeing your time to run your business and leaving the tough stuff to us - we connect the dots! We will work with you to develop a campaign strategy that is right for you. Do you want to see your ratings on Google and Yelp improve, or more search engine traffic to your website? We do that. Do you have new products and services and you want to get the word out? We do that. Do you want to improve your digital brand image? We do that. It’s all part of our Social Media subscription packages.

 

What is a Subscription Package?

 

For a monthly fee, you will be enrolled in our Social Media Management services, which includes campaign strategy for Promotions, Branding, Education & Awareness, Engagement & Reputation. See below for a detailed explanation of campaigns.

 

Specific services include platform updates, audience engagement, Messenger leads, multiple pieces original content per week, Monthly to quarterly offers, review response, ad & graphic design, site visits^ & photo sessions, metrics analysis, and even in-store classes & consultation! See below for a detailed explanation on our campaigns and services.

Service Details

 

Platform updates - we will update and monitor your business info, categories, services, offers, logo and banners on your platforms. We will keep track of the latest platform updates and keep you relevant to improve your search engine traffic.

 

Audience engagement - we will respond to all notifications on your platforms. This includes maintaining conversations and page invitations, directing questions and sales leads, and more.

 

Multiple pieces of original content - we will post content from each campaign to your social media pages. Every piece of content will be specialized for your business and industry, branded to your specifications and owned by you for future use.

 

Monthly to quarterly offers - we will keep your Facebook & Google My Business offers current with your promotions schedule, updated up to once per month.

 

Review response - we will monitor and respond to all reviews on Facebook, Google My Business & Yelp, and help you in dealing with response for negative reviews and feedback.

 

Ad & graphic design - we will design your ads, offers and content, specific to your needs. We will keep you looking professional with consistent design and branding.

 

Site visits^ and photo sessions - we will keep your content personalized by visiting you on location. We can emphasize your employees or atmosphere, your products or just give people a peek inside. We will also use this personalized material in your ads and graphics.

^ Travel expenses may apply for Site visits & photo sessions.

Content Creation

Web and mobile users prefer creative visual content. It’s a more attractive and engaging form of communications. 

 

We can create relevant content to share across multiple web platforms, devices, and social channels.

 

Great content will compels people to stop, look, listen, and more importantly, respond to your ad.

Our content creation bundle include ads and videos for Facebook, Twitter, Google my Business, YouTube and even Digital Signs. Use this content with your Advertising subscription. 

 

Social Media Pricing

Social Media

Let's talk about what you need. Including daily Awareness Ad . Below is a list of platforms to consider. 

Platforms

  • Facebook Social Icon
  • Twitter Social Icon
  • Google-My-Bz-New
  • Yelp Social Icon
  • YouTube Social  Icon
  • Instagram Social Icon
  • Pinterest Social Icon

Campaigns

  • Promotions

  • Branding

  • Education & Awareness

  • Engagement

  • Reputation

Package

  • Campaign Strategy

  • Platform updates

  • Engagement

  • Messenger leads

  • Original content

  • Quarterly offers

  • Reputation management

  • Ad & graphic design

  • Site visits & photo sessions

  • Point of contact

  • Classes & Consultation

  • Metrics analysis

Content Creations

Includes graphic content ads and videos.

Price is based on amount of content produced. Content can be used across multiple platforms including digital signs.

Platforms

  • Facebook Social Icon
  • Twitter Social Icon
  • Google-My-Bz-New
  • YouTube Social  Icon

Campaigns

  • Promotions

  • Social Media Branding

  • Social Media Education & Awareness

  • Social Media Engagement

  • Reputation

Other Services 

$TBD* 

*contact us for a quote on other services

*price is dependent on size of project

Campaigns

  • Consultation & Training

  • eCommerce Gateway & site design

  • Web Design

  • Photography & Video Production

Classes*

*included in subscription packages

  • Social Media & Web Analytics

  • iPhone Photography

  • Campaign Strategy for Digital Media

  • Social Media Content Design & Creation

Taxes not included with above prices. .

Social Media Setup

Setup fee is based on the number of platforms, amount of advertising requested and strategic planning.

Taxes not included with above prices. .

 

PLATFORM DETAILS

 

Facebook / Twitter

Facebook is huge and owns some of the most heavily used apps including Instagram and Messenger. They also have the best targeting options for campaigns and Ads. Marketing algorithms have changed but we can get around that by focusing 80% on culture and 20% on promotion. People will see your page as a culture spot for your industry. We will post current promos and coupons, positive reviews, fun and engaging content, info and articles, even the occasional industry-related meme. Many of your posts will have a Call to Action like “Call Us” or “Click Here” which will drive traffic to where you want them. The primary goal of marketing on Facebook is to increase brand awareness, strengthen social SEO and keep us at the top of peoples’ minds. Your Facebook content will also be posted to your Twitter account.

 

Instagram

Instagram can be used in much the same way as Facebook, except we have better control over where your posts will appear. Based on locations and hashtags, we can market directly to the audience of your choosing. We can also use locations and hashtags as a kind of forum, where you can find people that are interested in what you’re posting. We can increase demand for your products and services by increasing awareness in the area. Instagram is a great place to demonstrate insider culture. The primary goal of marketing on Instagram is to increase brand awareness and keep us at the top of peoples’ minds.

 

Google My Business / Yelp

These platforms are growing to include many more options than they did in the past. We will post products and services, promos and events, and more. This can be especially useful in marketing since people use Google and Bing to find information, with GMB and Yelp being default search engines on iPhone and Android. This is also where people leave reviews and ratings which can have a major impact on reputation. The more control we have over your listing, the more likely we will be to appear in web searches. The primary goals of marketing on GMB/Yelp are to increase awareness and reputation, and to drive promo sales.

 

Up your exposure by having us add and manage Pinterest, YouTube,  Blog & email marketing.

Pinterest

Pinterest is a great tool for marketing eCommerce sites because the life of a pin on Pinterest can be so much longer than on any other platform. People will continue to pin and share your content up to years after the original post, and all content links directly to your channels so it's easy for people to find your online store. You can pin images from anywhere on the web, with just a few clicks so it’s easy to contribute to content on your boards, and the more content you pin, the better your traffic!

 

YouTube

Standard subscription packages include YouTube management; we will monitor your analytics, optimize tags and other Search Engine Optimization aspects and ultimately direct traffic to the videos of your choice. With a digital marketing subscription package, we will also produce 1 60-second piece of video content for you per month! Additional content creation bundle can be purchased. 

 

Blog & email marketing

Chances are you have developed a list of email contacts - the folks on your email list are important since these are the people that want to be kept in the loop about products, services, blog posts and company news! The digital marketing tier includes 1 blog / email per month which we will promote throughout all your channels!

Optional Website

With all this great digital marketing, you will need a website to point this to. We can help you there too. Check out our website development services. Let us help you connect all the dots... 

 

If we built your website for you, we can manage it for you or teach you how to manage it. 

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CAMPAIGN DETAILS

 

Promotions Campaign

The goal of the promotions campaign is to increase sales and foot & web traffic. 20% of your content will be promotional. It is up to you what you want to promote - specific products and services, events, special deals, etc. We will design, produce, schedule and post your weekly promo content, optimize its performance, and analyze metrics to tailor your content to your audience for higher reach and engagement. Promo posts will also link back to your website so they have the potential to drive traffic to other promos as well.

 

Branding Campaign

The main goal of branding is to connect with your desired market. Design and voicing has a major impact on your brand across digital marketing platforms. Consistent and timely posting can improve your perceived professionalism and add a sense of expectation that we will always deliver. Voicing can improve trust and help us connect and engage with our desired markets.

 

Education

The main goal of the Education campaign is to inform people of your existence - who you are, what you do and what you offer. If we raise awareness and communicate benefits, it will raise demand for your products and services. We will also demonstrate and share industry knowledge to increase brand trust and provide some infotainment to your audience.

 

Engagement 

The main goal of the Engagement campaign is to increase Top of Mind Awareness and brand trust. Once or twice per week we will post something fun and engaging, to get people to interact with us. These posts will be on brand but not necessarily dealing with your business, products or services. The overall goal for this is to increase Brand trust and awareness, and to increase virality potential. Virality can be used to increase web traffic and can help drive web sales in the future, as your content gets shared throughout the community and beyond.

 

Reputation 

The goal of the Reputation campaign is to generate positive reviews and improve reputation and brand trust. 20% of your content will be based on your reputation. We will provide timely response to all reviews on Facebook, Google My Business and Yelp, post your 5-star reviews and responses as content, and request more reviews using links to your business listings. It is important to manage your reputation and review response since this can offer insight into how you handle customer service issues.

 

**Facebook Ads Brand Awareness Campaign (budget: $30/month) - By spending $1 per day we can reach up to about 20,000 individuals per month. Imagine how much it would cost to reach 20,000 people using print advertising or other conventional marketing tools. Facebook has the best targeting options and will put your ad on Instagram and Messenger for no extra charge. We can drop a pin on competitors and reach their service windows, target specific zip codes for luxury purchases, upload spreadsheets and database for customer-specific target and re-targeting, and more. Once we get further along in eCommerce, we can even drop pins on all the major metro areas in the U.S.!

 
 
 
 
 

Advanced Marketing Pricing

Digital Marketing 

Let's talk about what you need. Including daily Awareness Ad . Below is a list of platforms to consider. 

Platforms

  • Facebook Social Icon
  • Twitter Social Icon
  • Google-My-Bz-New
  • Yelp Social Icon
  • YouTube Social  Icon
  • Instagram Social Icon
  • Pinterest Social Icon

Campaigns

  • Promotions

  • Branding

  • Education & Awareness

  • Engagement

  • Reputation

  • Blog & Email marketing

  • YouTube video production

Package

  • Campaign Strategy

  • Platform updates

  • Engagement

  • Messenger leads

  • Original content

  • Quarterly offers

  • Reputation management

  • Ad & graphic design

  • Site visits & photo sessions^

  • Point of contact

  • Classes & Consultation

  • Metrics analysis

^Travel charges may apply.

Content Creations

Includes graphic content ads and videos. Price is based on amount of content produced. Content can be used across multiple platforms including digital signs.

Platforms

  • Facebook Social Icon
  • Twitter Social Icon
  • Google-My-Bz-New
  • YouTube Social  Icon

Campaigns

  • Promotions

  • Social Media Branding

  • Social Media Education & Awareness

  • Social Media Engagement

  • Reputation

Other Services 

$TBD* 

*contact us for a quote on other services

*price is dependent on size of project

Campaigns

  • Consultation & Training

  • eCommerce Gateway & site design

  • Web Design

  • Photography & Video Production

Classes*

*included in subscription packages

  • Social Media & Web Analytics

  • iPhone Photography

  • Campaign Strategy for Digital Media

  • Social Media Content Design & Creation

Website updates*

*If we built your website

  • Additional Blog posts

  • Photo updates

  • Text updates

  • Promo updates

Advanced Digital Marketing Setup

Setup fee is based on the number of platforms, amount of advertising requested and strategic planning.

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  • White Pinterest Icon
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